Up Close & Personal
The Creative Segment is owned and operated by Joy Curtiss, a veteran marketer who worked for GE and other Fortune 500 companies for more than 18 years.
Joy offers her marketing expertise and services to small and mid-sized businesses looking to partner with an expert to help them accomplish their business goals.
A results-driven marketer, Joy focuses on creating high-quality, innovative marketing solutions for her clients. While she can help solve marketing challenges across industries, she specializes in high-tech marketing for both B2B and B2C audiences.
And, although Joy can handle many marketing projects herself, she has a vast network of professionals to help tackle any project of any size.
Work Examples
Demand Generation
As part of an integrated marketing campaign for the Interlogix UltraSync SmartHome, leads were funneled to website landing pages where users could immerse themselves into a virtual smart home experience. Resellers could share this experience directly to users with VR glasses.
Case Studies
Engaging video case studies were developed as part of several promotional campaigns for Interlogix's TruVision line of surveillance products. These included:
